网迈-奥利奥2016社会化营销方案-40P【pdf】

Oreo PWO Wave II Digital & Social Pitch 2015.6.4
Brief
Brief: 6 New Ways To Make Anything In Life More Playful
CORE CREATIVE IDEA
Task ࢹᇹॻྍѦ௃đ
ಞ5″त֤ύ০ύ۷ݺທđ
ಞള۷ࠃႵ౿Ć
Digital ௜෻ᄸહທĤ
ದᄀնđࣼᄀ҂ಸၞՖളࠃᇏؿགྷু౿Ġ

ᆰ֞მ࡮ύ০ύđᇕ޽ဢѦ௃ջটᇕྍু౿Ć

၂ఏটູӦો֥ളࠃoሱᄯp၂ུཬু౿đѩϜᆃু౿ջ۳ழႶΫĆ
I1DEA
޽ဢі౦đ౿ທ౿҉Ć
让用用户通过拍-猜-玩的互动