2018广告投放“赢新”法则【pdf】

广告投放“赢新”法则
Recruiting New Shoppers
through Media Investment
数据源:群邑中国《今年,明年2018》
Data Source: GroupM “This Year, Next Year 2018”
广告主在每个消费者身上的平均花费在2018预计为 –
Average advertising spend on each consumer in 2018 would be
A ¥424 C ¥4
B ¥42
广告投放是否拉动了品牌短期销售?
Does media investment contribute to shor